Value Generation Partners stands ready to generate value with you in your organization.

About Kelli and Rod Baxter

Kelli Baxter

Principal and cofounder of Value Generation Partners, Kelli is a business development professional, specializing in consultative sales, process improvement, and leadership development. Her diverse background includes holding various leadership positions – in a nonprofit organization, a public higher education institution, and an entrepreneurial boutique leadership development consulting firm, which afforded her the opportunity to do what she loves – build long-term professional relationships and resolve organizational challenges. As a Value Generation Partner, Kelli is a workshop facilitator and client relations professional.

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Rod Baxter

Principal and cofounder of Value Generation Partners, Rod Baxter is author of Operational Excellence Handbook and the SUCCESS Series of handbooks. In his career, he has led operational excellence, transformation, and value generation journeys with small to Fortune 500 global companies – representing service, health care, manufacturing, and higher education. Through these experiences, he traveled the globe, facilitating improvement initiatives with colleagues and teams in Europe, Asia, Middle East, and the Americas. As a Value Generation Partner, Rod is a workshop facilitator and content specialist.

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Our Vision, Mission, and Core Values

To be trusted advisors to those who are on their journey of continuous improvement and operational excellence 


To help businesses drive more of their top-line revenue to bottom-line profit


Collaboration: Partnering with our clients to understand – and help them achieve – their goals and objectives
Trust: Building collaborative relationships and fulfilling expectations with confidence through open and honest communication
Respect: Engaging with esteem and regard for clients’ culture, associates, business, and customers
Integrity: Saying what we’re going to do, and doing what we say

Fun: Approaching business in a lively, energetic manner, while creating engaging and memorable client experiences